Stella Artois Film Project

Experiential Case Study

Stella Artois Film Project

Oftentimes, our clients want us to create a PR extravaganza.

AB InBev needed a star-studded event to announce the winner of the Stella Artois Short Film Project Awards, generate public awareness and media coverage. So we created a high-profile award ceremony and after party in NYC. We planned, produced and publicized the VIP PR event at two trendy hotspots in the West Village and the Meatpacking District — and won an award for our efforts.

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The Specs:

  • Star-studded event featuring Kevin Spacey
  • Attended by 200 nationally recognized entertainment personalities
  • Developed & managed coveted celebrity guest list
  • Designed Stella Artois-infused tasting menu
  • Generated 18MM global impressions
  • Received Billboard Concert Marketing & Promotion Award
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I have worked with the Kerry Group since 2008 and had such a positive experience with them at my previous position at another Fortune 500 company, that I brought them on to work with me as I began at Baker Hughes. They have provided excellent execution on everything from large internal business meetings, hospitality, customer engagements down to creative and logistical support on smaller projects. No matter the project, turnaround time or needs, they always deliver more than expected flawlessly.

Susan Johnson US Regional Marketing Manager,
Baker Hughes

The Kerry Group

Corporate Office 523 Hanley Industrial Ct St. Louis, MO 63144
(314) 528-2467