Experiential Case Study

Pennzoil Feel The Clean Tour

This program has been noted as a key driver of volume for one of our favorite clients.

Delivery of the educational components through interactive elements sends a clear message about the brand’s highly innovative nature. We developed each aspect of the exhibit to reinforce Pennzoil’s product technology story and demonstrate the benefits.

The Specs:

53' mobile exhibit with motion sensing interactive video, V2 Push/Pull display, “Pump it Up” interactive game, piston and cutaway engine displays and educational videos
Managed all aspects of staffing and training
Engaged auto enthusiasts and customers at retail outlets and distributorships, NASCAR and other enthusiast events
26 events in 22 US and Canadian markets
4.2 million impressions; 481,000 touches

I have worked with the Kerry Group since 2008 and had such a positive experience with them at my previous position at another Fortune 500 company, that I brought them on to work with me as I began at Baker Hughes. They have provided excellent execution on everything from large internal business meetings, hospitality, customer engagements down to creative and logistical support on smaller projects. No matter the project, turnaround time or needs, they always deliver more than expected flawlessly.

Susan Johnson US Regional Marketing Manager,
Baker Hughes

The Kerry Group

Corporate Office 523 Hanley Industrial Ct St. Louis, MO 63144

(314) 528-2467 information@kerrygroup.net