Lupus Cruel Mystery Tour

Experiential Case Study

Lupus Cruel Mystery Tour

When we were asked to design, develop and implement a national tour for the Lupus Foundation, we knew we had to find a way to forge an emotional connection with each visitor.

To this end, we developed an interactive exhibit which provides visitors with the ability to experience lupus symptoms for themselves firsthand—for a powerful demonstration with lasting impact.

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The Specs:

  • Fully staffed, 45-foot custom bus with eight interactive exhibits
  • Facial recognition software gives visitors a firsthand look at lupus symptoms on their own faces
  • Multiple levels of content provide healthcare professionals with high-level education
  • Relatable content for existing patients and the public about treatment developments
  • Since October 2012, has visited hospitals and clinics in major metropolitan areas
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I have worked with the Kerry Group since 2008 and had such a positive experience with them at my previous position at another Fortune 500 company, that I brought them on to work with me as I began at Baker Hughes. They have provided excellent execution on everything from large internal business meetings, hospitality, customer engagements down to creative and logistical support on smaller projects. No matter the project, turnaround time or needs, they always deliver more than expected flawlessly.

Susan Johnson US Regional Marketing Manager,
Baker Hughes

The Kerry Group

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