Experiential Case Study

Lopez Tonight

Working closely with agency partners is second nature to us.

Johnson & Murphy Advertising contacted us to take its Lopez Tonight party to the streets for TBS. We were charged with recreating the show’s high energy vibe, including entertainment both live onstage and online.

The Specs:

48' presence with live stage, spectacular sound and light system and Lopez Tonight dancers
Toured 11 key TBS affiliate driven markets
Several interactives: video shout out booth, green screen photo op with George, gaming stations, dance contests, continuous main stage entertainment
Distributed relevant, memorable premiums
Heavily promoted with local media, live radio remotes and social media channels
Additional guerilla activities in key markets (i.e. Chicago, Miami) to bring party to the streets

I have worked with the Kerry Group since 2008 and had such a positive experience with them at my previous position at another Fortune 500 company, that I brought them on to work with me as I began at Baker Hughes. They have provided excellent execution on everything from large internal business meetings, hospitality, customer engagements down to creative and logistical support on smaller projects. No matter the project, turnaround time or needs, they always deliver more than expected flawlessly.

Susan Johnson US Regional Marketing Manager,
Baker Hughes

The Kerry Group

Corporate Office 523 Hanley Industrial Ct St. Louis, MO 63144

(314) 528-2467 information@kerrygroup.net