Tim Mcgraw Brothers Of The Sun Tour

Experiential Case Study

Tim McGraw Brothers Of The Sun Tour

Clients call us for hospitality because they know we can brand the experience right down to the smallest detail.

Here, Pennzoil asked us to create an intimate environment where both customer VIPS and consumers alike could mingle, enjoy food & beverages, and take in a PRIVATE Tim McGraw pre-concert backstage performance, all tied to Pennzoil “Long Love Cars” campaign.

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The Specs:

  • Hospitality for 1500 Pennzoil VIPs, consumers and celebrities
  • Managed all backstage logistics and VIP list
  • 23 concerts in 22 cities, over 230 Pennzoil brand ambassadors, 20 radio remotes
  • Captured 3,350+ party pics for sharing
  • Produced & managed Scan & Win activation
  • Coordinated entire VIP guest invite process
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I have worked with the Kerry Group since 2008 and had such a positive experience with them at my previous position at another Fortune 500 company, that I brought them on to work with me as I began at Baker Hughes. They have provided excellent execution on everything from large internal business meetings, hospitality, customer engagements down to creative and logistical support on smaller projects. No matter the project, turnaround time or needs, they always deliver more than expected flawlessly.

Susan Johnson US Regional Marketing Manager,
Baker Hughes

The Kerry Group

Corporate Office 44 Soccer Park Road Fenton, MO 63026
(636) 203-5550 information@kerrygroup.net