Ab Inbev National Tours Bud Light

Experiential Case Study

Ab Inbev National Tours Bud Light

Solid project management makes a seamless mobile program.

Here, we partnered with AB InBev on two adjacent mobile programs, handling all logistics as well as back-end analytics, clearing a path for a solid brand message.

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The Specs:

  • Six vehicles and crew for a large-scale, multi-location event
  • Serve as open command center for wholesalers, staff and clients alike
  • Provided post-event analyses for weekly report-out
  • In 2012, 2.1MM impressions, 415 event days, 160 locations
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I have worked with the Kerry Group since 2008 and had such a positive experience with them at my previous position at another Fortune 500 company, that I brought them on to work with me as I began at Baker Hughes. They have provided excellent execution on everything from large internal business meetings, hospitality, customer engagements down to creative and logistical support on smaller projects. No matter the project, turnaround time or needs, they always deliver more than expected flawlessly.

Susan Johnson US Regional Marketing Manager,
Baker Hughes

The Kerry Group

Corporate Office 44 Soccer Park Road Fenton, MO 63026
(636) 203-5550 information@kerrygroup.net