901 Tequila

Experiential Case Study

901 Tequila

We stake our reputation on stringent brand ambassador training

It's one of the reasons we were awarded the 901 Silver Tequila event, to launch Justin Timberlake’s own tequila label. We designed the distinctive street team wardrobe to attract the 901 influencer crowd and mirror JT’s own sense of style, and sent them out with instructions on how to enjoy his sipping tequila.

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The Specs:

  • On premise activation matched the brand’s level of sophistication
  • Conducted own market research to optimize event details
  • Ambassadors trained in sipping, tasting and serving techniques unique to the brand
  • Sampled 901 in shot glasses made from ice
  • Coordinated with media to boost attendance
  • Engaged consumers and helped client lock in distributorship
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I have worked with the Kerry Group since 2008 and had such a positive experience with them at my previous position at another Fortune 500 company, that I brought them on to work with me as I began at Baker Hughes. They have provided excellent execution on everything from large internal business meetings, hospitality, customer engagements down to creative and logistical support on smaller projects. No matter the project, turnaround time or needs, they always deliver more than expected flawlessly.

Susan Johnson US Regional Marketing Manager,
Baker Hughes

The Kerry Group

Corporate Office 44 Soccer Park Road Fenton, MO 63026
(636) 203-5550 information@kerrygroup.net